Added: Charlie Paschke - Date: 06.10.2021 22:12 - Views: 29339 - Clicks: 6638
A relative newcomer to the word of social media apps, platforms, and networks, Snapchat has quickly become a mainstay among teenagers and millennial audiences. Click To Tweet. Groupon uses daily challenges to promote social engagement. For example, the brand awards special deals to the first person to see or take a screenshot of a particular Snap Adweek. Sprite invited Brazilian Snapchat users to submit their personal QR codes for a chance to have their code printed on millions of Sprite cans.
The duo, who composed a 2-minute Snapchat Story and asked fans to submit photos of their favorite sweet, helped Cinnabon gain 2, new Snapchat followers Adweek. To capitalize on the buzz surrounding the iHeartRadio Music Festival, the brand leveraged Snapchat Discover to generate roughly million impressions from Snapchat users before and during the event Adweek.
Sony Pictures became the first brand to purchase a Snapchat Discover ad when it did so to promote the upcoming film, James Bond: Spectre. The campaign featured 14 photos and behind-the-scenes videos from the movie Snapchat takeover names. Anheuser-Busch, maker of Bud Light, took advantage of Snapchat Stories by purchasing advertisements i. The non-profit took advantage of the ephemeral nature of Snapchat marketing with their LastSelfie campaign. WWF smartly snapped out images of endangered species to promote their environmental protection message Convince and Convert. German car company Audi partnered with American satire publication The Onion to snap humorous images and captions during the Super Bowl Convince and Convert.
The cosmetic company uses Snapchat to promote and release an exclusive preview of its Guy Bourdin color cosmetics collection, using the chat feature for surprise celebrity chats and exclusive behind-the-scenes content Convince and Convert.
The candy brand gave Viner Logan Paul control of their. The beer company snapped clues to a surprise show at the Coachella music festival. Given the hashtag CKMeforME, this campaign aimed to increase engagement with Millennials by featuring celebrity Snapchat selfies then asking users to publish similar creations EConsultancy.
The fashion retailer promoted an exclusive part named the Boiler Room and hid various tickets in stores. Users then had to use cryptic Snapchat clues in order to find the tickets EConsultancy. Features real-time content on their Snapchat Story of big contests and surfing stars Fast Company.
The fashion company snapchat takeover names fans real insight into their brand by showing sneak peeks of collections, looks into the office, and more on their Snapchat Fast Company. Red Bull helped Snapchat users ring in the start of summer by releasing sponsored filters that prompted Snapchatters to share how they were celebrating the season. With custom filters and appearances from Snapchat star DJ Khaled, the story had no shortage of entertainment Marketing Land.
MTV launched its official Snapchat Discover channel this year to adapt to the shifting viewing habits of its young audience. With live stories and sponsored lenses, Mountain Dew made Snapchat an integral aspect of its marketing strategy. Recently, the department began to ramp up its Snapchat efforts by testing original brand content for the platform such as sponsored filters, model Takeovers and product announcements, and more Digiday.
The all-day breakfast American mainstay looked to bring new customers to its chain of restaurants by releasing unique and customizable Snapchat filters. By providing daily Snapchat content with limited-edition candy offerings and influencer Takeovers to cover events such as Vidcon, the initiative looks to inspire consumers to follow their passions and eat SweeTARTS Yahoo.
The hit television drama generated excitement for upcoming episodes by offering fans sneak-peeks of new footage and behind-the-scenes looks at the set and actors ReelSEO. To target football fans, Chobani developed a second piece of content that appeared on the College Game Day Live Story. Chobani is extremely active on Snapchat, and uses the platform to generate excitement for new flavors and give followers a behind-the-scenes look at festivals and events AdAge. Eyewear maker Warby Parker engaged audiences by sharing intimate clips of their New York City offices and looks at new and upcoming styles.
The brand also cross-promotes their Snapchat and content on Instagram and Facebook Pace. The innovative hospitality chain engaged patrons by offering Starwood-branded geofilters at over hotels throughout the United States, the United Kingdon, and Canada Digiday.
Netflix leveraged the popularity of this unique lens to build an ad campaign in France that allows users to swap faces with their favorite Netflix stars Adweek. Powered By CoSchedule. Related Posts.
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Snapchat Takeover s to Get More Followers